In 2025, Pattaya’s real estate market shows steady growth — the average apartment price has increased by 15–20% compared to last year. Experts link this trend to several key factors:
📊 Growing domestic demand — more Thai buyers are purchasing apartments for both rental income and personal use.
✈ Development of the Eastern Economic Corridor (EEC) and the modernization of U-Tapao Airport, which enhance the region’s appeal to investors.
🏖 Tourism recovery — with the resumption of international flights, tourists from Europe and China are returning to Pattaya, driving rental demand.
🏗 Limited supply of new developments — central areas have very few available land plots left, pushing property prices higher.
👉 For instance, studio apartments in popular beachfront projects, which cost around 1.5 million baht at the beginning of 2024, are now selling for 1.9–3.1 million baht.
📌 For investors, this is a clear signal: the earlier you enter the market, the greater your potential return. Pattaya continues to strengthen its position as one of Thailand’s most dynamic real estate investment destinations.